Who do You Call When You Have an Emergency?

Solve it fast or suffer longer?

I want to show you a tweet I sent out:

Remso W. Martinez @HeyRemso

I had a client with an emergency this week. Their emergency took me five minutes to fix, they were thankful and paid asap. I did it waiting in line for coffee today. Their emergencies are our opportunities. Learn how to be their hero.

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This prompted someone to get concerned:

Here is the secret…

Well, it’s not a secret actually.

If you have an emergency, as in every minute you can’t fix an issue it is causing you pain, or it is losing you money, who do you call to fix it?

The guy who is the cheapest and will take hours to figure it out or the expert who can ensure you he will completely fix it as quickly as possible?

In a regular laborer mindset, you exchange time for money.

When you develop the mindset of a specialist, you exchange expertise for money.

A person in the middle of an emergency needs the emergency to end as quickly as possible, that person is going to go to the expert they know can solve their problem, and they’ll pay whatever it takes to solve it.

To that person, you are an absolute hero.

Even better, a hero who gets paid handsomely.