DISGRACED: Former PulteGroup COO Sued By Pulte Family for Twitter Bot Harassment Campaign
This is gonna get UGLY!
You have probably heard of Bill Pulte before. Hell, you may have even tried (or succeeded) to get some of his money by interacting with his popular Twitter account.
Well, you’re gonna wanna sit down and prepare yourself for this insane story. First, some major stuff occurred involving the now-former PulteGroup COO Brandon Jones, and the Pulte family.
According to Bloomberg on December 14th:
A feud between PulteGroup Inc.’s founding family and a top executive at the homebuilder has spilled out in public with a lawsuit accusing the company’s incoming chief operating officer of orchestrating a smear campaign.
Bill Pulte, best known for using his Twitter account to give cash to followers, alleged in a civil complaint filed Wednesday in Palm Beach County, Florida, that newly named PulteGroup COO Brandon Jones has used a network of Twitter bots to harass and defame the family.
Yup, you read that right, an army of Twitter bots. Real mature. But it wasn’t just a couple of mean tweets and insults, according to Pulte, things got pretty heavy.
Pulte, 34, alleges that Jones appropriated the identity of a dead person, impersonated a business journalist and used Twitter to contact Detroit newspapers in service of his campaign. In one instance, Pulte claims that a Twitter account controlled by Jones insinuated that a different family member committed arson at the famed Oakland Hills golf course in Bloomfield Hills, Michigan. The lawsuit also accuses Jones of making a false claim that Pulte manipulated his grandfather, the company’s founder.
The Pulte Family isn’t taking this attack on their reputation lightly. According to a statement published at Big League Politics in the last few days, they absolutely intend on fighting this every way possible.
“The Pulte Family, the founding family of PulteGroup, is utterly shocked that this behavior is being done by a Fortune 500 Executive, especially at our beloved Pulte Homes, and we have asked the independent board members of PulteGroup, who each have the ability to exercise their fiduciary duties to assist in any investigation to determine if any crimes were committed by Brandon Jones, including his undisclosed promotion of PulteGroup stock and information that may have been confidential,” said Bill Pulte, who served as director of PulteGroup from 2016 to 2020 and now serves as CEO of Pulte Capital.
Pulte’s attorneys have also notified the company’s general counsel, Todd Sheldon, to preserve documents related to Sheldon’s personal Twitter account, which was deleted after Pulte contacted the board of directors this week, Pulte said. “That deletion was very odd.”
If this isn’t one of the most insane stories of the year, I don’t know what is.
What are your thoughts on this? Let me know in the comments below and let’s start a conversation.
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